Saudi accessories & gifts brand: SAR 2.36M in six months, Meta ROAS 3.05 against a 3.0 target
A Salla store with one hard rule: Meta ROAS has to stay at 3.0 or above. Budgets usually lose efficiency as they grow, so the job was adding volume without dropping under that line.
Over the six months Meta came in at 3.05 across both accounts (2.96 and 3.50). The store recorded 46,039 orders and SAR 6.3M in sales after discounts.
- Two ad accounts each on Meta and TikTok, so one account hitting a spend limit or resetting its learning never stalled the brand.
- Google Search and Shopping for people already searching, at SAR 31 per Google conversion.
- Snapchat for the younger Saudi audience. On Snap’s own numbers it was the most efficient channel, at 6.94 ROAS.
- Budget moved between platforms every week based on ROAS, to protect overall profitability.
| Platform | Spend (SAR) | Purchases / conv. | Cost each | ROAS |
|---|---|---|---|---|
| Meta2 accounts · purchases | 679,390 | 15,181 | 44.75 | 3.05 |
| TikTok2 accounts · conversions | 857,258 | 22,586 | 37.96 | not shown |
| GoogleSearch & Shopping · conversions | ≈393,000 | ≈12,600 | 31.15 | 5.19 |
| Snapchatpurchases · $115,574 × 3.75 | 433,403 | 22,245 | 19.48 | 6.94 |
| Total | ≈2,363,051 | 72,612 | 32.54 |
Each platform counts its own purchases, so together they claim 72,612 against the store’s 46,039 real orders. Store sales ÷ total ad spend comes to 2.66; store sales also include organic and repeat orders.
TikTok’s export shows conversions without a value, so there’s no TikTok ROAS. Google ROAS is its conversion value ÷ spend, and Google rounds its totals.
